Goodbye Flash, Hello Future.

Written by Taylor on October 27
If you’re reading these words, then our old website is no more. The old AevumBlog was its own entity, all alone and estranged from the portfolios, galleries, information, and all those… important pages. And the Portfolio site had its own problems. It was a heavy site, made with Flash, and it didn’t play nice with our iPhones. In step 4-B of our plan for global domination, the manual calls for “a complete website, a unifying force to act as a command station of information, in which you shall house portfolios, articles, downloads, information, and a blog. A place that shall act as your digital home, perfect in every way and loadable on iPads. Although it first baffled, then angered us deeply, We had no choice. After all, if we didn’t take over the world then how else would we avoid paying for extra leg room on airlines? Or the tolls on the Parkway? Or movies by M. Night Shamalyan? You see our dilemma? Our only solution? Destroy them both. The good news is, they’ve been reborn! The patina of flash has been stripped away to reveal a single, unified home, blog, and all in HTML! We’ve always envisioned the Aevum website as a place for us to share, not just our photography and current work, but a place to share knowledge and inspiration. We think this is one more step toward that goal.
Enough babbling. We’ve got a lot to show you! First of all, a new Information Page. We want you to get to know us, no matter how embarrassing it ends up being. Over there you can read some Frequently Asked Questions, learn what we stand for in our Manifesto, and read and contribute to a general shout-out page, We ♥ Your Love. There’s also some info about PhotoBooth!, an ongoing list of some of our Favorite Vendors, and our simple and transparent Pricing. Here on the Blog, there’s a bunch of changes too! The blog finally feels like one of the family, having a total overhaul and a nice place right next to all those other pages. We’re passionate about sharing knowledge, so if we write an article that anyone might find useful, you’ll probably see a little box pop up over on the right. Feel free to check them out any time. If you can’t find something, there’s a search for that as well. For all you Facebook junkies out there, every post now has a button for you to click if you want to share it to your Facebook profile. You’ll see it once you click on the title of any blog post. And if you want to keep up to date with our posts, our contests, our downloads, or our rantings, go ahead and follow us up on the top of the page. Our upcoming newsletters hold many secrets you’ll not want to miss. We’re working hard to make the world a more beautiful place. If you have any ideas for improvement, don’t hesitate to let us know. And if you like what you see, let us know too. We hope this is only the beginning of a beautiful and better planet. Bring in the future, bring on the world.
There’s a new section of the blog we want to open up: it’s a place for photographers and lay people alike to reference some of the useful bits of information we have slowly picked up through the time of our endeavor. Education is a beautiful thing, we wish there was a lot more of it around when we were just aspiring photographers trying to carve a little niche for ourselves in the vast and terrifying world. Darren has managed to harness the powers of his OCD for good, and has thoroughly researched and painstakingly sought out some of the best solutions and systems that put an end to some of the pesky problems photographers often face. Though we have only been doing this for a few years, we are surprised (and sometimes humiliated) by the amount of thought we have put into the business of wedding photography. What, you mean you don’t stay up late at night debating the merits of rechargeable vs conventional AA batteries? Really? Surely you’ve woken in a cold sweat from a nightmare relating to off-camera flash… Okay. Well neither have I, personally. But Darren is different. These are the kinds of quests that define his existence. He will not rest until he finds the answers to these troubling questions of life. So that’s why I believe it’s important to share this stuff. It’s just too good not to.

As for me? Well… Granted, I rarely think about the optimal locations for Velcro in my office, and yes the photo above is my face awash in the sudden realization that our flash has fresh batteries. But while waiting for my retinas to regenerate I got to thinking. I like to think that photography has something more to it. A, human element, if you will. Photography fascinates me because it is one of those unique places where technology and human artisanship come together in a rare moment of unity. Without the 21 megapixel cameras and the beautiful, high-tech craftsmanship of the lenses, it would be a much harder job, capturing that photo in a dark candlelit church, or the couple dancing blurry-like all over the dance floor. But a camera will never be good enough to take great photos on it’s own. A camera is a vessel, a channel by which two humans interact. I see the photographer as the observer– the eye watching from a distance, waiting for that single 1/8000th of a second by which that camera shutter will snatch up a picture.

For all this to happen, it seems there must be an understanding between photographer and subject, a kind of deep-set empathy. In order to know when to press the button, I need to know– on some strictly human emotional level– what my subject is feeling at that moment. There have been times, watching through my telephoto lens, as the newly married couple shares their first dance, that I have seen the face of the bride as she holds her new husband. Besides him, I am the closest person to her in that room. I can see the details of emotion in her face that no one besides her husband can see. I have to say, there is something profoundly intimate happening there. I might even feel a tear of my own burning suddenly. Am I a sap? Maybe… But I am convinced that such a connection is something vital in producing an special image. Photography is more about the silence, the spaces between photos, than it is about when to press the button. It’s more about listening than it is about commanding. As a photographer, you don’t create anything. You’re not painting, you’re not composing a song. Photography is about seeing, about stopping time. There are an infinite number of moments between turning on the camera and shutting it off. You have to catch the right ones, the ones that mean something. You have to stop time… in just the right places.